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Questions/thoughts

- To me Urgency is something different than good quality and that something is long lasting

-Is urgency something else than a topic that is really urgent?

-Does everybody have different things/topics that are urgent, is what is important to be personally urgent?

-On social media, everything seems urgent, because it's out there, screaming for attention..why?

… two years ago. Time passes quickly and people have moved on, leaving behind the rubbles of badly informed and heavily polarized discussions and an ever more self-referential and hyped-up mediasphere.

To approach the question: “what is urgent?” begs another one: urgent for whom? Let’s interrogate the location from which we speak, and how we address others. Whatever the language is that you use — this is the backdrop for approaching urgency.

In short, urgency
goes beyond the ‘now’ and connects to the
afterlife of a publication; it understands quality
not just as logically consistent and well-proven
arguments, but also as alternative content structures;
and asks to view positioning a publication
not as getting as many clicks or conversions as
possible, but primarily as finding and engaging
the readers who care. In other words, urgency
means prolonging the life of a publication beyond
short attention spans, challenging your readers to
navigate and interact with content in different
ways, and entrusting your content to the network.